Why your website does not need tracking scripts
Many small business sites load analytics tags, advertising pixels and tag managers that the owner never looks at. Each one slows the page and sends information about your visitors to another company.
What leaving them out does
- The page is lighter
- Every tracker is a script the phone must download and run. Most of what makes a small business site slow is not the site but what was added to it.
- Your customers stay your business
- A pixel reports who visited and what they looked at to the company that made it. With no trackers, nothing about your customers is sold on.
- Fewer rules to follow
- Some trackers bring privacy rules with them. On a clinic site, for example, a tracking pixel can expose health information. No tracker means no such risk.
- You still hear from customers
- The contact form, calls and bookings tell you what people want. Those reach you directly.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- The number of separate scripts. Trackers are often most of them.
- Plain HTTP, which lets a network add its own scripts to the page.
- No structured data. Search engines read that, and it sends nothing about your visitors anywhere.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- How will I know if the site is working?
- Ask new customers how they found you, and watch the messages and bookings the site brings in. Those are the numbers that matter.
- Can I add analytics if I want it?
- It is your site. If you want it, I can add a privacy-friendly option that does not track people across sites.
- Does this site use trackers?
- No. There is no analytics tag, no tag manager and no pixel on it.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.