Why your business should own its website
A Facebook or Instagram page is free and easy, and it is a good place to post. But the platform decides who sees it, what it looks like, and whether your account stays open. A website on your own domain is the one place online that you control.
What owning it gives you
- Your rules, not a platform’s
- A platform can change its layout, its reach or its terms at any time. Your own site changes only when you change it.
- One address for everything
- Your domain goes on the van, the card and the receipt. If you move from one social network to another, the address on the van is still right.
- People without an account can read it
- Some customers do not use Facebook, and some social pages ask visitors to log in. A website opens for everyone.
- Owned means in your name
- A site is only yours if the domain and the hosting account are in your name. Every site I build is set up that way, with full access for you.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- No share image, so when you post your own site on social media the link shows a blank card.
- No structured data, so search engines cannot connect your site to your business.
- No meta description, so you do not choose the words under your name in search.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- Should I stop using my Facebook page?
- No. Keep posting there. Put your website address on the page, so the people who find you there can find the rest.
- What if my designer holds the domain?
- Ask for it to be moved into your name now, while you are on good terms. It is much harder after.
- Does owning a site cost a lot each month?
- The domain is a small yearly fee. For a site of this size, hosting on an account in your name costs nothing.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.