A website for your trade business that brings in calls
Someone with a leak or a broken furnace searches on a phone and calls the first business that looks real and covers their town. Your site has to show what you do, where you work and how to reach you, quickly.
What a contractor site needs
- A call button on every screen
- For most trade work, the phone call is the sale. The number is a tap-to-call link at the top of every page.
- The towns and area you cover
- List the towns or the area you serve in plain words. People want to know if you come to them before they call.
- Your license and insurance
- Show your license number if your trade or your state requires one. Some states require it in every ad, including your website. Check the rules for your state and trade.
- Photos of real jobs
- Before-and-after photos of your own work say more than stock images. Each one gets a short description of the job.
- A simple request form
- A short form for people who do not want to call: name, phone, town, and what the job is. It goes to your email, and it is tested before launch.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- No viewport tag, so the page shows as a shrunken desktop page on the phone your customer is holding.
- Served over plain HTTP. The browser marks the site "Not secure", and people hesitate to send a form.
- No structured data, so Google has less to go on when it matches you to a local search.
- No page title or a generic one, so the search result does not say what trade you are or where.
- Images with no alt text on the job photos.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- Do I need my license number on my website?
- It depends on your state and trade. Some states, Arizona among them, require a contractor license number in all advertising. Check with your licensing board. If you have one, showing it also builds trust.
- Can the site show the towns I work in?
- Yes. I write a plain section that lists the towns or area you cover. I do not make a separate thin page for each town, because Google treats those as spam.
- Will the contact form work?
- Yes. I test the form before launch and again after any change, and messages go to the email you choose.
- Can I add new job photos myself?
- Yes. You can add photos and a short description without me.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.