A website for your studio or gym that answers "what do I do first"
A new member wants to know the schedule, the price, and what happens on the first visit. A regular wants to book a class. The site should serve both without a long scroll.
What a gym or studio site needs
- The schedule as text, or from your booking system
- A schedule in an image cannot be read on a small phone or by a screen reader. If you use Mindbody, Glofox, Wodify or similar, the site shows or links to the live schedule.
- Prices you can see
- Drop-in, class packs and memberships, with prices. If you prefer to talk first, say what a trial costs.
- A first-visit page
- What to bring, where to park, how early to arrive, and what the first class is like. This is the page that turns a visitor into a member.
- Waivers and forms online
- If new members sign a waiver, link to your booking system's form so they can do it before they arrive.
- Instructors
- A photo and a short, true background for each instructor or coach.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- Many separate scripts. Booking and schedule widgets are a usual cause of a slow page.
- Images with no alt text on class and instructor photos.
- No viewport tag, so the schedule shows as a shrunken desktop page on a phone.
- No dark mode. People check the schedule at night and early in the morning.
- No meta description, so search results show a random line.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- Can the site show my live class schedule?
- If your booking system offers a schedule widget or a link, yes. The schedule stays in one place and the site always shows the current one.
- Should I show prices?
- Most people want to see them before they visit. If you prefer a conversation first, at least show the price of a trial or a drop-in.
- Can members sign waivers online?
- Yes, through your booking system's forms, linked from the site. The site does not store the signed forms itself.
- Do I need a separate page for each class?
- Only if each class has real detail to say. A short description of each class on one page is often enough.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.