A website for real estate agents that is yours, not the brokerage template
This page is for individual agents and small brokerages. Buyers and sellers look you up before they call. A site of your own, with your listings, your areas and your voice, says more than a profile page on a large portal.
What an agent site needs
- Listings from the MLS, done by the rules
- An IDX feed shows MLS listings on your site. Your MLS sets the rules for how they appear, and the feed usually comes from an IDX vendor with a monthly fee and your broker's approval. I set it up with the vendor you choose. If you only want your own listings, I can show those without a feed.
- Featured listings that load fast
- Real estate pages are full of photos. I size and compress them, and each photo gets a short description, so a listing page is quick on a phone.
- Area pages you write yourself
- A page about a town or neighborhood is useful only if it says something a buyer cannot read elsewhere: schools, commute, what sells and how fast. I build the page. You write what you know, and I help edit.
- Your license and brokerage, shown as required
- Most states require ads, websites included, to show the brokerage name, and some require your license number. Fair housing rules apply to everything on the page. Check your state commission's rules. I put the disclosures where they need to be.
- Contact and reviews
- A short form and a tap-to-call number, both tested. Link to your reviews on Google or the portals you use.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- Many separate scripts. IDX widgets and chat tools often add several, and the page is slow to settle.
- Images with no alt text on listing photos.
- No share image, so a listing link sent by text shows a blank preview.
- No meta description, so search results show a random line.
- No viewport tag, so the page shows as a shrunken desktop page on a phone.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- Can my site show MLS listings?
- Yes, through an IDX feed. Most MLSs require your broker to approve it, and IDX vendors usually charge a monthly fee. The MLS sets display rules, and I follow them.
- Will my brokerage allow a personal site?
- Most do, with conditions, such as showing the brokerage name. Ask your broker first. I build the site to meet their conditions.
- Do you write the neighborhood pages?
- You know the areas, so you write the facts and I help edit and build the page. A page that only repeats public data does not help a buyer or your search ranking.
- What happens to the site if I change brokerages?
- The site and its accounts are in your name, so it goes with you. We change the brokerage details and the IDX setup.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.