A website for your shop that brings people through the door
Most people who look up a local shop want to know if you have what they need and when you are open. Many shops do not need an online store. They need a clear page that answers those two questions.
What a shop site needs
- What you carry, in words
- Name the brands, products and categories you stock. A search for "yarn shop" or a brand name can only find you if the words are on the page.
- Hours, directions and parking
- The basics, as text, matching your Google Business Profile, with the address linked to maps.
- An online store only if it pays
- If you sell through Shopify, Square or Etsy already, the site links to it. If you want to sell online for the first time, we talk about whether the orders will pay for the work.
- Photos of the shop and the stock
- Real photos of your shelves and front door help people find you and trust you. They are resized so the page stays fast.
- Events and news
- Sales, new stock and in-store events, in a section you can update yourself.
What the free check looks for
The free check reads your front page in a few seconds. These are the results that matter most here.
- No structured data, so Google has to guess your hours and that you are a store.
- No share image, so a link to your shop shows a blank preview in a message.
- Images with no alt text on product photos.
- No meta description, so search results show a random line.
- No viewport tag, so the page shows as a shrunken desktop page on a phone.
Run the free check. The full review goes through every page for $9.
What you get, and what it costs
- You pay what you think the site is worth, from $100. It is the same site at every price.
- Every account, from the domain to the hosting, is in your name.
- It loads fast, works on every phone, and works with a screen reader and a keyboard.
- No trackers, and nothing about your customers is sold.
- If you want me to keep it safe and current, the care plan is $9 a month. It is optional.
Questions
- Do I need an online store?
- Not always. Many local shops do better with a clear site that shows what they carry and brings people in. If you want to sell online, we look at whether it will pay for itself first.
- Can you connect my Shopify or Square store?
- Yes. The site links to your store, or shows products from it if the service allows. Your orders and payments stay with that service.
- Can I post sales and events myself?
- Yes. You can add and remove news and events without me.
- How does a website help with Google Maps?
- Your Google Business Profile does most of the work in Maps. A website with the same name, address, phone and hours supports it, and gives people more detail.
See what your site needs
Start with the free check of the site you have. If you have no site yet, tell me about your business and I will reply.